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Avery Dennison Brings NFC, Smart Embellishments to Wolves Fans

To celebrate the Wolves’ 1967 trip to the US, Avery Dennison has created a digitally connected jersey for their fans.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

There has been a digital revolution when it comes to sports memorabilia. The use of smart embellishments, QR codes and NFC is allowing fans to become closer with their favorite teams, while the teams can offer their fans special content. A perfect example can be found in the partnership between the UK Premier League’s Wolverhampton Wanderers, or Wolves as they are best known, and Avery Dennison. A little bit of history here: The Wolves came to the US in 1967 to promote football (soccer). T...

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